Wal-Mart Supply Chain Management Essay -- Wal-Mart Logistics

Retail super-giant Wal-Mart has fought its way to becoming the worlds across-the-boardst company. Much of their success female genitalia be attributed to providinga vast assortment of products at exceptional prices each under oneroof. Wal-Mart began operations in 1964 and has since become theworld leader in sell. Today, Wal-Mart is visited by 138 millioncustomers per week at their 4,750 stores. Wal-Mart operates under quatern basic rules in order to satisfy such a large number of customersRespect the individual, go forth the best service to their customers,strive for excellence, and go along customer expectations. Their corporate mission focuses on a global maturement strategy throughconcentrated integration. The company continues to expand itsexisting subtraction stores, warehouses, and super-centers. The companymaintains two goals First, Provide the customer with what they want,when they want it, all at value and secondly, team spirit throughtotal dependency on associates to treat customers as they would wantto be treated. Their business strategy is to provide well-known have-to doe withbrands at an everyday low price. Wal-Mart has a wide range of productsoffered. They offer everything from electronics, movies, books, toys,games, gardening supplies, home supplies, photo development, gifts,jewelry, and at more or less locations even automobile, optometry, and groceryshopping centers.In operating its network of retail stores Wal-Mart pushes their outputto the general commonplace. Wal-Mart focuses their competitive prioritieson bringing the customer the last-place prices by selling in volume. Thevast size and selection essentially guarantees that the store will accept what the customer wants in stock and at a cheaper price thancompetitors. This strategy allows them to outsell their competition. In order to comfort the achievement of their goals Wal-Mart hasdesigned their layout to accommodate a large number of shoppers at thesame time. They build ex pansive stores with wide aisles so that many volume can feel comfortable shopping at the same time. Wal-Mart has taken the initiative to build stores in countless rural towns andsmaller cities. They have increased their market share and havegained a reputable name by doing so. At the same time, this benefithas created an enormous supply fibril management problem. How canWal-Mart effectively keep all of its... ...y at creating an efficacious supply chain in orderto beat the competition on price and selection has certainly paidoff. Works CitedBacheldor, Beth. Information Week. ?Sen. Leahy Calls On Congress toStudy RFID.? Accessed 4/30/04. http//www.informationweek.com/story/showArticle.jhtml?ArticleID=18402616Beatty, Vernon L., Jr. ?You Gonna Be a Greeter Accessed 4/30/04. http//www.almc.army.mil/alog/issues/janfeb97/ms046.htm.Bianco, Anthony and Zellner, Wendy. Business Week. ?Is Wal-Mart Too compelling Accesed 5/3/04. http//www.businessweek.com/maganize/content/03_04/b3852001_m z001.htm ?Carrers.? Wal-Mart. Accessed 4/30/04. http//www.walmartstores.com/wmstores/wmstores.Fishman, Charles. Fast Company. ?The Wal-Mart You slang?t Know.? Accessed 5/2/04.http//www.fastcompany.com/magazine/77/walmart.htmlHeizer, Jay and Render, Barry. Operations Management. 7thEdition. Pearson Prentice Hall. New Jersey, 2004. ?Stauffer v. Wal-Mart Stores, Inc.? US Department of Labor. Accessed4/30/04. http//www.oalj.dol.gov/public/wblower/decsn/99sta21c.htm?Wal-Mart Effect? Accessed 5/3/04. http//www.wordspy.com/words/Wal-Marteffect.asp.