Case : Trader Joe’s Essay

What are the underlying sources of dealer Joes competitive advantage? Is their advantage sustainable?Unlike some other retail stores, monger Joes aims to provide an extraordinary shopping envision unable to be found anywhere else in the perspectives of the following key sources.Store operations The Stores are small in old case malls in suburban locations. There are no self-out checkout lanes so the customers had opportunity to talk to employees.Merchandising It sold mostly private estimate goods at reasonable price by stocking fewer items, hardly more(prenominal) line-ups with dynamic mix compared to typical retail channels. Also, it doesnt follow trends, but tried to sell tonic products that customers had not experienced previously.Customers Trader Joes had been targeting clearly and not doing one-way communication. Trader Joes really understands the characteristics of customers so it enjoyed a cult-like following. Many customers created Facebook fan pages, wrote cookbooks featuring meals prepared with the firms products, and waited in line for hours before a new store opens. The company has do consumers so loyal to it.Marketing Rather than offering any ignore coupons, Trader Joes distributed a customer newsletter to provide development on certain products. Trader Joes doesnt make believe its company-led complaisant media strategy. Instead, the company finds a great deal of content generated by fans of the company. Therefore, credibility of customers has make out very high because of such a fan ascendent marketing.People Trader Joes has paid caters more than they might look for at rival grocers whereas typical grocery stores have cut-off wages of their staff due to its decreased margin under strong competition. Also, the company wantsits employees to become familiar with the companys products so it provides funds to sample new food. Additionally, the company makes employees not bored about their job by permit employees rotate their jobs no t only from day to day, but hour by hour. As the employees are satisfied with company, they always provide best proceeds with customers so customers usually have good experience while shopping.Trader Joes will thrive in success for the many age to come because it truly values its consumers. The importance of consumerism is in the Frequent newsletter and the employees dedication to the consumer. Consumers will return to a store in which they palpate valued and appreciated. Then, they continue to create a lot of fan sites to have a good impact on brand equity and reputation of Trader Joes. I think that there would be virtuous pass around on this business for the future.