Red Bull Promotional Analysis

Abstract Kotler and Keller (2006) explain that marketers should understand the fundamental elements of effective conferences (pg 539). take in they explain there are eight basic move in effective communication; find the station audience, find out the objectives, anatomying the communications, selecting the channels, establishing the bud nail, deciding on a media mix, measuring the results, and plow integrated marketing communications (pg 541). The following is an analysis of rose-cheeked blurs Promotional Activities. I leave layabout seek how Red Bull communicates information to its target market. In roll to effectively examine how Red Bull communicates its consumers I impart focus on three areas; the target audience, the design of the communications message, and an analysis of the modes of the media communication mix. By examining these three areas, I will understand if Red Bull followed the eight move to mental synthesis effective communication with t heir consumers. The first beat that a keep participation has to accomplish in purchase order to build effective communication is Identifying the Target Audience. This process mustiness start with a give understanding of who the potency consumers and certain consumers are.

Also a company must identify what the influencers are. The target audience is a diminutive influence on the communicators decisions on what to affirm, how to say it, when to say it, where to say it and whom to say it (Kotler and Keller, 2006). Some potential and current consumers of Red Bull are; Travelers, College Students, Public assist! ant Employees (Police, Military and Fire), and Fitness core group Individuals. Travelers have several(prenominal) outside influences on if they are issue to be in the market for this product. If a person is travel by broadcast they may not want that pushing offered by this drink, kind of may want to sleep on a flight, whereas a person driving to a last is a everlasting(a) example of someone wanting this to preventive awake....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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