Destination Brand

Creating a brand image for marketing the urban summation mark Hanoi First step: conduct qualitative look for on how tourist already perceived the city selling concepts applied to tourism What potential tourists need and inclination from the bring down experience The city as a intersection point The city as a increase roll in the hay only be experienced or consumed by traveling to that city. Consequently the product is also the repose. Different visitors seat consume this product/place at various scathe levels trade 4P product, place, price and procession need to be adjusted. A product give the gate be a somatogenic ingenuous (something tangible), a service, an idea, or an experience. Marketing a city is comical because it is a product imperturbable of a strong-arm good, a service , and an idea, which combined provides the visit experience. A city contains corporeal goods, such as buildings (with their architecture) the parks, t he streets, the monuments, and eve up the transportation system. These physical features will be an main(prenominal) lot in underdeveloped the city’s image, whether as a historical, traditional, or innovational city. Another feature of the physical product is the city’s geographic setting. Being located by a river, ocean, or mountains adds to the value of experiencing the city.

The cultural facilities and religious buildings argon also an important component of the physical product. All of these unitedly will be used to develop the city’s image. The work the city provides tourists are also part of the visit experience. These tourist! services include the obviously needed hotel populate and the dining establishments. However, tourist services can also include events such as theatrical productions, dance performances, concerts, festivals, parades, shopping and even sports (Hughes, 2000) Combining the physical city and the services/events creates the city’s image. This image can be of beauty, excitement, charm or fine value. The image can also...If you want to get a panoptic essay, order it on our website: OrderCustomPaper.com

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