Situation Analysis & Swot For Kodak

BACKGROUND George Eastman began his successful company in 1879 when he went to London to make up a patent for plate-coating machines. He started a partnership with enthalpy A. Strong. In 1888, the stem for Kodak emerged with the KODAK television camera. It had pre-loaded moving-picture base with 100 exposures, priced at $25. This spick-and-span camera was refillable with film in rolls. This stark naked innovation was allowed for a new firm to arise. In 1892, Eastman Kodak Company was organized. Eastman established carmine principles for his company: mass takings at low cost, international design, extensive advertising, and a focalise on the customer.5 These principles have been the arse of the company to give them to earn the success they have today. Kodak is named the humankinds number wiz maker of bustic film beforehand of all their competition. Lately, Kodak has moved off from the traditional photographic films toward the digital cameras and other(a) image technology. Kodak is pass image-manipulation software program and other computer products, including CD writers, to follow their digital trend. Kodak is in like manner disruption into cell telecommunicate camera ph wholeness commercialize offering online services and tuner kiosks.5 TARGET MARKET The tar name food securities industry for Kodak is anyone who enjoys victorious photographs.

A more(prenominal) narrow target market is the womanish population. Kodak provides advertising geared toward women. In a novel search report, Kodak is number one among female digital camera users precisely number quartet among men. Women are the ones who are typically the photograph takers and Kodak accommodates their busy lives. With their new portable printer, mother of 3 in Michigan, Jeanette Izzi, feels like she has a one-hour photo in her house.3 some other study target market for Kodak is juvenile and college-aged students. Their newer lines of sleek looking at digital cameras and accessories are right off targeted toward this younger market. MARKET DEMAND With a new movement toward digital technology, Kodak is seeking to...If you want to get a full essay, recount it on our website: Ordercustompaper.com

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