Consumer Behavior

2011 International Conference on Sociality and Economics Development IPEDR vol.10 (2011) © (2011) IACSIT Press, Singapore The Determinants of Decision-Making in the Purchased of Working Womens Clothing in Malaysia Hossein Nezakati1*, Chin Sock Khim2 and Omid Asgari 3 1 banter section of Management and Marketing, efficiency of Economics & Management, Universiti Putra Malaysia (UPM) 2 MBA student, down drill of Management (GSM), Universiti Putra Malaysia (UPM) 3 Founder & CEO, Delta Consulting Group (DCG), Tehran, Iran. Abstract. at once so many researches slightly the decision-making models of consumer conduct are done, except these kinds of researches does not specify determinants of decision-making in the purchased of consumers. Since consumers attitude may veer their purchase or increase it, consideration of determinants of decision-making unconscious process in purchase goods would be justified. This Study aimed to examine the determinants of decision-making on the purchased of working(a) womens clothing in Malaysia. Therefore, 4Ps in 12 dimensions, demographic of consumer and consumer behavior characteristics were shaped research framework. The main tool function in this study was questionnaires and the instruction about literature and story has been collected through libraries.

The human relationship among variables has been studied through correlational statistics test. This study found that, tooshie agent had the most main(prenominal) function for working women when they purchased their working habiliments; consumer demographic factor and consumer behavior characteristic factor were correlative with consumer decision-making factor. Keywords: Decision-making, Consumer behaviour, 4Ps. 1. Introduction Fashion retail was a relatively high rivalrous and it was a lucrative cancel of the UK retail sector. For the retailers of diffusion lines, they slaver down from catwalk to luck market. Thus, the hale to stock the latest mould was considerable. The impulsive get and the fickle...If you expect to get a adept essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper