HANOI UNIVERSITY FOUNDATION OF MANAGEMENT AND TOURISM mastermind tone Vietnam External compend Subject: basis to Management Tutorial: 4 HANOI -2010 TABLE OF CONTENT EXECUTIVE SUMMARY 3 INTRODUCTION 4 I. lodge everywhereview: 5 II. General environments analysis: 5 1. Economic factor 5 2. Demographic factor 6 3. Technological factor 8 4. Socio/ Cultural factor 8 5. Law/ Political factor 8 III. Industry and Competition Analysis: 8 1. challenger Analysis 8 2. Customer Analysis 9 IV. Company Analysis: 10 1. Company objectives and mission 10 2.
SWOT Analysis 11 Strengths 11 Weaknesses 12 Opportunities 12 Threats 13 V. passport and conclusion 14 References 16 EXECUTIVE SUMMARY Established in 2006, whizz life has reached galore(postnominal) undeniable achievements and becomes the leadership of premium growth With over VND 125 meg ($7 million) in 2009. give thanks to the veracious orientation which focalisation on the highest level of moral philosophy and professionalism, the special(prenominal) product (Universal life sentence), ACE Life maintains 10% of market share. Besides, in that respect still endure or so problems that need to be solved. originally, ACE Life products and serve still poor in basis of quantity. They have not supplied non-life insurance yet. Furthermore, ACE Life has to salute up with the neediness of high quality employees and the endangerment of mentality - drain in the context of open competition. establish on this SWOT analysis, some recommendations are strongly suggested. First of all, ACE Life is vatic to implement growth strategies including vertical integration, soaking up and variegation to improve its services, products based on age, income, lifestyle... At the homogeneous time, the club needs to maintain handed-down products and launch tonic products. They should plump out their field of business much(prenominal) as pecuniary and railway line exchange to offer give interest grade for their customers. And... If you wishing to get a bounteous essay, order it on our website: Ordercustompaper.com
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