Coffee-flavored alcoholic beverage industry

CONTENTS

1. Executive Summary.......................................................................2

2. Our attach to

- Company Mission.................................................................. 3

- Company Description & Vision................................................. 3

- Company Goals.................................................................... 4

3. commercializeing Product Focus

- Marketing Objectives..............................................................5

- Identification of Target Market...................................................5

- Positioning...........................................................................6

4. status Analysis

- Analysis of External Market Environment......................................6

- Industry Analysis.....................................................................7

- Competitor Analysis...............................................................8

- S.W.O.T. Analysis.................................................................10

- Market Forecast....................................................................12

5. Marketing Strategy

- Product Strategy...................................................................12

- Place Strategy......................................................................15

- Pricing Strategy....................................................................15

- Promotion Strategy................................................................16

6. coming(prenominal) Prospects...........................................................................20

7. Bibliography...............................................................................21

8. Appendix

- Appendix A : Graphs ............................................................22

- Appendix B : Statistics on the commercialiseplace for the FAB industry...............24

- Appendix C : Survey Form ....................................................27

1. administrator SUMMARY

This marketing plan seeks to evaluate the feasibility of launching Mochabarvodka, a new coffee-flavored alcoholic bever historic period, in the Singapore market.



Extensive market research on the alcoholic beverage industry and the results of a pilot survey involving 97 Singaporean young adults healed 18-30 have shown that there is a demand within this age group for greater variety in the Flavored Alcoholic drunkenness (FAB) industry. Our research has also shown an increasing demand for greater thingummy among consumers who enjoy drinking coffee mixed with alcohol in terms of accessibility and preparation.

Our intention is to position Mochabarvodka as a lifestyle product to a niche market of consumers older 18-30 who enjoy drinking coffee mixed with alcohol and who regard greater convenience in terms of widespread availability and easy preparation.

A situation analysis has shown that Mochabarvodka would be positioned favorably in the market. We plan to distribute our product extensively to supermarkets and convenience stores throughout Singapore such as 7-Eleven, NTUC Fairprice, Shop N Save, Cheers and rimy Storage. Various forms of progress in the form of publicity, advertising, and sales promotion will be used in order to consort to the lifestyle needs of consumers and...

If you want to get a all-inclusive essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper