Waht Is This

Marketing Communications | Syndicate assignment

Case 1
Prius Launch: union Installations
2011 Bronze | Media Innovation

Case 2
Canon Eos Cameras: Photography beyond the still
2011 cash | Consumer Electronics

Case 3
Southwest Airlines: Grab your bag its on/ Bags fly free
2011 Gold | Transportation

Case 4
Ocean Spray Cranberries: lawful from the Bog
2008 Gold | Renaissance
2011 Silver | Sustained Success

Case 5
Sears: Dont just go back. Arrive
2010 Gold | Retail¬



Case 1
Prius Launch: Harmony Installations
2011 Bronze | Media Innovation

GET: Echo/technical school friendly minded hatful
WHO: Are environmentally and technologically aw atomic number 18 and enjoy innovation.
TO: Think Prius is the railroad car they should buy versus the car they want to own. See Prius as an Icon of progress. Encourage consumers to lay out a Prius in the mainstream consideration set.
BY: Outlining that hybrid drive is good for the environment, endorsing the idea of being proud to own a Prius.
LIKE THIS:By highlighting the harmony between man, temperament and machine. Happiness, Optimism, Pride, Imagination
SUCCESS: Desired 20% increase in sales of Prius. Increase hybrid fomite market place share. rent social media metrics. $4.



5m in earned media desired through solar flower installations/social media.

Market/Commercial insight
The reported market decline in the Automotive Industry for passenger cars has declined by 37% in FY2011. Financial modelling of passenger vehicle purchase history by Toyota identified that purchases of the Prius model is are correlated with fuel prices, which on an aggregate have been declining in the United States. This has been a problem for Toyota in launching the newborn model - (see Chart below).

Consumer insight
Toyotas Prius is an economic car charitable primarily to echo-conscientious consumers. Their insight came through realising that this segment of tech-friendly minded people enjoythis segment of...If you want to get a full essay, put up it on our website: Ordercustompaper.com



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