Advertising To Kids

Young Consumers: Insight and Ideas for Responsible Marketers
Emerald Article: Taking the shaft out of answerable merchandise Dan Acuff

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To claim this document: Dan Acuff, (2005),Taking the guesswork out of responsible marketing, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 6 Iss: 4 pp. 68 - 71 Permanent link to this document: http://dx.doi.org/10.1108/17473610510701331 Downloaded on: 09-04-2012 To copy this document: permissions@emeraldinsight.com This document has been downloaded 1188 times.

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RESPONSIBLE MARKETING

Taking the guesswork out of responsible marketing
Dan Acuff, Youth Marketing System Consulting, explains enrichment marketing the three observe aspects are age appropriateness, consideration of neuroscience and identifying the ethical category of the product

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