Lights In The Tunnel

THE LIGHTS IN THE TUNNEL



Chapter I

Martin Ford re generate the effects of the job automation and the advancing technology on the emerging countries and the developed countries in his book The Lights in the Tunnel . The author describes the situation establish on the economic impacts that are mainly caused by the unemployment with his cut into metaphor. According to his metaphor, eventu all(a)y one day in the forthcoming the advanced technology will result in unemployments delinquent to automation and machines will be able-bodied to do all the jobs that are done by the reasonable workers in our population. He assumes these unemployed people will not be able to find new jobs. What he means by average is the 50-60 percent of our population that work in customer services, fill up docks, selling insurance or real estates and etc. in the lead coming to his tunnel metaphor he first describes the present situation of the mass mart. In todays world in that respect is a great variety of products that the world has never experienced and because of the globalisation those products can be reached by all the people almost the world so he thinks the world as a single mass market.




He imagines the world mass market as a dark tunnel merely there dozens of white lights streaming through the walls of the tunnel. These lights represent all the individuals that attend to the market and the brightness of those lights vary according to the income or the purchasing power of each individual. Although there are lots of lights in the tunnel most of them belong to the developed countries such(prenominal)(prenominal) as United States, Europe, Australia, Japan and other developed countries but there is an indisputable number of lights that belong to the developing countries such as Turkey, Brazil, Russia and etc. When we look at the tunnel the lights with the mediocre brightness has the predominance and that lights represent the middle class in our population- as Martin Ford says...If you want to get a honorable essay, order it on our website: Ordercustompaper.com



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