Topic: “iPhone- as innovation in engine room”
Outline.
Introduction. Product of interest……………………………………………………………3
Consumer behavior- iPhone………………………………………………………………3-4
List of convergence’s attributes………………………………………………………………….5
interrogation objectives………………………………………………………………………...
5
Literature review (Values and Lifestyle dimensions)…………………………………….5-7
Values and Lifestyle for iPhone product………………………………………………….7-8
Questionnaire analysis…………………………………………………………………….8-14
Competitive Environment………………………………………………………………..14-15...If you want to get a full essay, order it on our website: Ordercustompaper.com
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