Marketing

COMPANY PROFILE : COMPANY PROFILE The companys promontory activity is to produce, purchase and market beer. The company manufactures beer under the grime name Kingfisher. The product of the company includes beer made from malt. It has 23 distilleries in India and 52 around the world. In India they have at Hyderabad, Palakkad, Mangalore, Nelamangala,Ludhiana and Kalyani . bill OF THE COMPANY : HISTORY OF THE COMPANY United Breweries Limited (UBL) was founded on March 15, 1915, in Madras by Thomas Leishman, a Scotsman, too its first Managing Director. UBL manufactured and sold only bulk beer for troops of both the world wars. It all began with 5 breweries in southern India , sold in bullock carts. drop off 5: The masses of bullock carts carrying huge barrels called hogsheads containing beer became a household sight. These carts wheel their way to the customers, including British troops, living in and around Madras, Bangalore and the Nilgiris. Slide 6: The company was bought by late Mr. Vittal Mallya in 1947. The Dhaka-born Mallya invested heavy in the shares of United Breweries in the late 40s with an eye on its eventual acquisition. Slide 7: Vittal Mallya was elected to the Board of Directors of UBL in 1947 at the age of 22 and a year ulterior became its Chairman. Vittal Mallya was succeded by Dr.

Vijay Mallya, was elected by shareholders as Chairman of UB in 1983, at the age of 28. Dr.Mallya is till date the chairman of the company. logo AND DESRIPTION : LOGO AND DESRIPTION Companys logo is Pegasus the winged dollar of Greek mythology . The letterform UB itself has been redesigned so that the U and B are interlinked fashioning it more distinctive. dubiousness QUARTERS : HEAD QUARTERS UBL HEAD QUARTERS AT BANGALORE (INDIA) MANAGEMENT squad : MANAGEMENT TEAM MISSION AND QUALITY line : MISSION AND QUALITY STATEMENT To focus on leadership in all our prat markets. To be the most preferred employer wherever we operate. Continually... If you want to draw and quarter a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper