Consumer Behavior

Consumer Behavior Tar hit Market: The market I charter to butt were wellness bourgeois men who are sustenance about what they eat and working out. The reason I consume this market was beca using up eel is a very healthy food if disposed(p) right. I am going to change the option of ell and how its seen to a health food choice food in salads, rice, veggies, and other foods.

Demographics: * Men more likely to try unfermented things and arent as stand off about eels rate of flow perspective * Ages 20-35 The current age and generation are into a health kick and all about staying fit * Health cautious due to the image I am trying to get eel that it is a healthy choice I must illuminate sure the target market fits the new perspective * spunky income some eel dishes such as young eel can monetary value up to $100 and as eel is becoming less be making it a higher end dish to defile (Prosek) * Singe or newly married They dont get expenses of kids and deal more disposable income to spend on themselves * College education - more likely to have been introduced to cultured foods and have a higher paying job * Business Men - have been to high end dinners and are usually cautions about their controls and style Physiographic * Work out regularly * Eat expensive foods * fear about what they eat * Value quality and willing to spend the pointless dollar to get it Reach: How would you reach them? I would use XM Radio, Primetime shows such as ABC, Fox, and NBC also news time, Magazine adds in Mens Health and Fitness. I would make the dishes with eel look appetizing and healthy in salads and with rice and veggies to show consequence eel in the healthy form it is. Nutrition facts states that eel as a filet has 0% carbs, 37% fats, and 43% protein. Ell is also high in vitamin a, which is good for vision. This shows that eel is a healthy choice for my target market and would be something they were interested in trying (Nutrition Facts).... If you want to get a full essay, order it on our website: Ordercustompaper.com

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