The Media's Association with Politics

The system is seen as disorganized by some and as too structured by others who feel that the individual parties, while they may look varied, at heart are interested only in defend their own interests. In recent decades, there have been more reform movements directed at the parties and many movements to change company rules to alter the balance of power within a party, to settle how issue-oriented the party should be, and to decide the make-up of the leadership.

Political parties at twain the state and national levels have come to depend hard on the pot media as a way of stint the in the humankind eye(predicate), and in so doing politics has become more undetermined to the methods and messages of television advertising. Television has been blamed for a multitude of kind ills, including the trivialization of the American political scene. The contests involved in political campaigns and elections are nothing new, as has been pointed emerge in the debate over the increasing use of negative campaigning and campaign advertising. many another(prenominal) feel that television has contributed to the negativity of campaigns today, while others point out that campaigns have always been negative in some degree. What is different is the medium through whi

IV. workout of news to promote party politics

Images prevail in the media for a number of reasons, and bennett tries to explain why images have such force-out even though there is a weak race between image and reality:

The shift to an appeal through the mass media and specifically by means of television started with the presidential debates of 1960 between John F. Kennedy and Richard M. Nixon. Kennedy would be seen as the clear superior in the two debates he had with Nixon because Nixon did not come over well on television. Indeed, those who heard the debate on the radio receiver had a different impression of who won from those who were watching on television, and television and television capability would hereafter be a major element in every presidential campaign.

Bennett, W. Lance. word of honor: The Politics of Illusion.

New York: Longman, 1988.

C. Dependence of party leaders on the media

The news media is part of the ruling establishment, and as such it has a certain stake in maintaining the status quo just as do political leaders and business leaders. The media is involved in a process of "engineering consent," or what Noam Chomsky has called "manufacturing consent." The model of the mass media embodied in the idea of the engineering of consent is unlike to the accepted conception of the media as serving a fictitious character in a democracy that largely follows rather than creates public trust. As Herman and Chomsky show in their book, Manufacturing Consent, the press is more a great deal a follower of the entrenched leadership than of public feeling and serves a role as shaper of public opinion by giving the "official version" of reality. The American public is fed a diet of disinformation put out by official sources.

In addition to the use of telvisoin for debates, the parties make beat use of television's power as an advertising medium to frisk a candidate or an idea. The public may be influenced by these efforts, but at the same time the public underst
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