Nevertheless, as Cipparone (2005) has commented, Internet banking offers consumers any number of advantages. Ease of access, dealings speed, customization of services, and 24-hour-a-day availability are among these advantages. For bankers, the Internet offers an opportunity to reach proscribed to a new generation of clients and to expand market perceptiveness beyond physical or geographic barriers. While this is openhearted to bankers, there is no doubt that any number of actors in the sector and among consumers are concerned about the risks associated with online banking, including identity theft (Stewart, 2005). It is in this general background that the proposed study is positioned.
A number of key issues provide be addressed in the research report. A brief diachronic overview of the development of banking services will be presented. The report will describe the benefits of online banking (e.g., convenience, transaction speed, effectiveness) as well as the risks, such as security breaches which might cause identity theft. former(a) issues, such as demographic profiles of online banking customers, variations in attitudes toward online banking based upon age and income, and questions regarding the degree to which online banking can be personalized will be addressed in the study.
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