Marketing

Panha Heng / 21766192 MKT00075 - Session 2 Submitted: 08-10-2010 Whose merchandising mix reigns supreme? Trek motorbike Corporation vs. Teschner Technologies Group * Executive summary The purpose of this evaluative report is to provide the reviewer insight into a comparative marketing mix of 2 bicycle manufacturers and their specific product line of adult lane bicycles. The two selected organisations, Trek Bicycle Corporation and Teschner Technologies represent a dynamic market giant and a developing receding market manufacturer, respectively. With both positioned globally within the market, but at two extreme opposites in terms of scale, Trek illustrates turn out marketing tactics that Teschner works to mimic. Before comparing the marketing mix (4 Ps) of for each one organisation, the report introduces both organisations and follows with equation of marketing mixes. Treks offering of over cardinal model options versus Teschners two indicates that Trek is able to take a leak a much broader target market. Statistics provide evidence that make pass captures large markets in Australia and the U.S and as a result, Trek continually widens its offerings. Teschner overlooks this and remains focused on a narrow time out market share.

Marketing logistics networking reveals a huge gap in Teschners product placement with under ten retailers intercontinental compared to Treks five thousand plus retailers. interrogation into pricing identifies Trek as an oligopolistic organisation while locating Teschner with other small monopolistic competitors. The similarities of promotional strategies found in the targeted colloquys include athlete, team and event sponsorship as comfortably as tradeshow exhibitions, which reflect the assumed financial capacities relative to each organisation. Beyond this, Trek is able to utilise mass communication methods allowing much broader segmentation. Although both organisations employ one-to-one promotional strategies, Teschner entrust heavily on this method for... If you want to get a full essay, order it on our website: Ordercustompaper.com

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