Luxury consumer behavior in Mainland China Essay Example for Free

Luxury consumer behavior in Mainland China Essay China recently became the world’s second largest market for luxury goods with an annual increase of more than 30% in 2010, even surpassing Japan. Further estimates predict that China will become the largest upscale product and consumer goods market in the world. How does a country with an average GDP per capita of $3,800 USD, and classified behind 105 in the world ranking possess such a strong propensity for consuming luxury goods and products? Specifically, how does one make sense of Mainland Chinese luxury buyers and their respective consumer behavior? This article answers these strategic questions for foreign companies and marketers who are interested in the luxury industry in China, and for those who want to develop a greater understanding of one of the world’s largest market and its 1. 3 billion consumers. â€Å"At the core of this paper is an explanation of Mainland China’s 21st century value system that can only have been shaped from the country’s rich history. † At the core of this paper is an explanation of Mainland China’s 21st century value system that can only have been shaped from the country’s rich history. Answering how China has become the buoyant socialist state economy it is today, is to shed light onto the country’s various economic, social, cultural and psychological histories. The history of luxury consumption in China is one of the country’s oldest. It remains deeply rooted into China’s cultural and sociological landscape and has subsequently influenced other Asian countries such as Japan, Korea, Vietnam, Thailand, Malaysia and Singapore. The contemporary Chinese antique market and auction houses offer a telling explanation of how luxury is consumed in China. During the economic downtown, collections of Chinese antiquities were sold at Christie’s auction house for far more than their estimated value. In 2009, a 12th-century B. C. bronze vessel from the Western Zhou Dynasty sold for over 14 times its estimated value. These antique collectors are, in large part, Chinese or Asian. Collecting an expensive, storied antique is viewed in a similar vein to purchasing a luxury good. To own an artifact at home was tantamount in grandeur to that displayed by museums around the world that also housed ancient Chinese art collections. In sharp contrast, during China’s Cultural Revolution from 1966 to 1976, tradition and Chinese cultural heritage was viewed negatively as something boring, worthless, and divisive. History and heritage were destroyed in favor of new equalizing ideology. The Cultural Revolution created a cultural void, and those affected would go on to be known as the ‘lost generation’. Currently in their 50s, some members of the ‘lost generation’ have attained new wealth. They partake in the purchasing of luxury goods, and often lack subtlety. They are ostentatious and inherently possess a skewed view of what is traditional or socially accepted, subsequently explaining for very extravagant behavior. A few examples include the rebuilding of the Chateau de Maison Laffitte of Paris in a suburb of Beijing, or one wealthy man’s endeavors to build an exact replica of the U. S. President’s White House in a rural area of Anhui province. The underlying theme is the Mainland Chinese desire to mimic emblems of power from Western culture. â€Å"Today, the Mainland Chinese consumer’s 21st century value system is comprised of three salient parts: the traditional Chinese value system persists, the socialist Chinese value system (dominant), and the Western value system which is often regarded like a trend. † As the West represents advanced technology, super powers and modern values, the majority of Mainland Chinese seek to pursue these values the best they can. Therefore the pursuit of Western values can be said to have a strong influence on the Chinese consumer value system. Today, the Mainland Chinese consumer’s 21st century value system is comprised of three salient parts: the traditional Chinese value system persists, the socialist Chinese value system (dominant), and the Western value system which is often regarded like a trend. The updated Chinese socialist value system of Deng’s reform and opening policy brings modernity, wealth, achievement and success, while the Western values bring personal liberty, post-modernism, also modernity, achievement and success. Together, the Chinese consumer’s 21st century value system is a veritable melting pot; strong values of modernity, wealth and success are dominant. Thus, the pursuit of modernity, wealth and success remains the key in explaining luxury consumer behavior in Mainland China. From this explanation of the dominant set of values within Chinese society, it is hardly surprising to discover that Mainland China’s car sales in 2009 averaged 13 million, even exceeding car sales in the U. S.. Additionally, sales for German car manufacturer Mercedes Benz went up 77%. Deng’s Open reform policy in 1978 allowed for individuals to pursue wealth through various means. Economic development transformed the social structure from a model that was horizontally equal to that of vertical extension and growth. Now, after three decades of inexistence from 1950 to 1980, social classes have reemerged. During the following three decades from 1980s to 2010, social wealth increased by an average 10% of growth each year. The Mainland Chinese consumer saw better financial opportunity and became increasingly wealthy. Financial and career success and achievements naturally became a way for people to distinguish themselves from others. It became de rigueur to openly display a person’s individual success, and luxury goods and designer brands effectively communicated status and wealth. However, at the core of this newfound wealth and status was the honest pursuit of better living conditions. Better living conditions meant for higher quality products and upscale brands. Therefore, international luxury brands perfectly fulfilled the needs of Mainland Chinese consumers from all angles – cultural, social, and economic – attributing for a more modern, powerful, and self-confident approach to life. â€Å"At the core of this newfound wealth and status was the honest pursuit of better living conditions. Better living conditions meant for higher quality products and upscale brands. † In Mainland China, one may see a person carrying an authentic Louis Vuitton bag while riding a crowded, public bus somewhere in the rural countryside. Luxury goods are consumed on a mass level, and are not confined to a select few. The central cause for an increased consumption of luxury products results from the country’s socialist value system. During the transitional period from a pure planned system to a market-driven economy, consumers inherently retained the idea of equality. Government authorities also try to maintain and communicate that equality in Mainland China is crucial to national identity. Based on steady economic development and a newfound consumer confidence towards the future’s potential, Mainland Chinese consumers believe that they are, in essence, the same as each other. Even if they cannot afford a luxury brand item today, they will save up several months of savings to eventually have it. It is important to note that all Chinese luxury consumers do not aim to show off. There is a homogenous identity and behavioral patterns that come with new wealth. However, only focusing on this collective homogenous identity, and not pay attention on the differences would cause a marketing plan to fail. The Mainland Chinese market is large and sophisticated enough to use multi-criteria methods to understanding its various crossed aspects, such as psychographic, geographic and demographic aspects. Psychographically, consumers are different from socio-psychological and cultural attitudes towards luxury point of views. These psychographic variables segment in the market into four groups known as luxury lovers, luxury followers, luxury intellectuals and luxury laggards with three dimensions according to the different psychographic aspects: collectivism-individualism, analytical-impulsive thinking, conspicuousness-functionality for luxury goods. Geographically, the regional differences in China (in terms of climates, cultural customs and languages) are varied; they are the equivalent to the collective differences found throughout Europe. China can also be divided into four large regions: North, South, East and West. Cities within a given region can be further classified into tiered cities according to city’s level of economic development. Demographically, the factors classify naturally consumers into traditional groups. For the purposes of this paper, the research sample used is meaningful for study as the income levels are controlled at ten times the national average income. This ensures luxury consumption because of the sample’s disposable income level and the easy affordability of luxury goods. Age is also controlled in the range of 25 to 45 years of age in order to be sure that the sample belongs to members of Mainland China’s new generation, avoiding the inclusion of members from the ‘lost generation’ entirely. All sample participants were educated at the university level and possessed an undergraduate degree. The psychographic segmentation of Chinese luxury consumers as luxury lovers, luxury followers, luxury intellectuals and luxury laggards cross with geographic factors to show the regional distribution difference of the four groups in various parts of the Mainland Chinese market. The results can be found in Table I and Table II. Table I: Psychographic Segmentation of Chinese Luxury Consumers Table II: Chinese Luxury Consumer Segmentation Geographical Distribution in China The segmentation proves the heterogeneity of Chinese luxury consumers although conspicuousness is dominant for luxury lovers and followers, representing 31. 2% of the total market in first tier cities. Still, conspicuousness is very visible and serves as motivation especially among ‘first movers’ for purchasing new products. First movers are often portrayed by the media as opinion leaders, and are they are tactfully used to influence the market. However, intellectuals and laggards focusing on functionality and individualism are still the main dominant groups for luxury consumers in China even in first tier cities. Why are luxury’s main consumers still quiet and conservative about their attitude towards luxury goods? â€Å"After the initial introduction of international luxury brands in China, the curiosity of Mainland Chinese consumers wore off as they began to seriously confront the psychological discomfort associated with the absence of a Chinese luxury brand. † The conservative conspicuousness is coming from the cultural and psychological contradiction: 1) the admiration of ancient China’s luxury lifestyle influences the luxury pursuit today. Currently, luxury brands are widely available from many foreign countries, such as France, Italy, and Switzerland. After the initial introduction of international luxury brands in China, the curiosity of Mainland Chinese consumers wore off as they began to seriously confront the psychological discomfort associated with the absence of a Chinese luxury brand. Why was there no Chinese brand capable of carrying out the essence of luxury found in ancient Chinese culture? 2) Chinese tradition encourages people to be benign and to not have an extravagant life. Exercising frugality and discreetness are seen as the proper way for a person to behave in society. This virtue of frugality and discreetness is also the socially accepted norm by the Chinese socialist value system. Therefore, frugality and discreetness received two confirmations from two value systems (tradition and socialist) in comparison to modernity, wealth and achievement values, which were confirmed twice by socialist and western value systems. As a result, the internal psychological values within the 21st century value system of Mainland China are conflicted. This conflict is reflected in the attitudes and behaviors of its consumers, especially in regard to the luxury market, and accounts for the following: an ambivalent attitude towards luxury consumption and psychological dissonance after purchasing. An exception is gift giving or special product categories. â€Å"The conflict of having a centralized power structure versus liberty and an openness of the market creates individual wealth while limiting the expression of wealth and status. † Conservative conspicuousness can also be understood by the unique socialist system within Mainland China’s market-drive economy. The conflict of having a centralized power structure versus liberty and an openness of the market creates individual wealth while limiting the expression of wealth and status. Those consumers who are typically found in politics or a government related environment are said to be luxury intellectuals. In this setting, wealth should not be overtly expressed or shown off to others. Products that are discreetly designed, such as ties, scarves, business suits, or handbags without logos are most popular. Alternatively, if an individual outside of politics consumes luxury products, it is most likely that he or she is a luxury lover or follower. (Please see Table III) Table III: The Conservative Conspicuousness of Chinese Luxury Consumers The potential for luxury industries to thrive in the Mainland Chinese market is high. With steady economic development, more information on luxury goods readily available online and offline, the increasing relevance of e-commerce, and a greater awareness for a higher quality of life, consumerism will propel to the center of this dynamic market. As consumers get more savvy and sophisticated, the Mainland Chinese market will, in due time, be much more difficult and complicated to operate. About the author Pierre Xiao LU is Assistant Professor of Marketing at School of Management of Fudan University in Shanghai. He specializes in luxury consumer behavior study, luxury brand management and selective retailing. His theories about Chinese consumer formed the fundamental understanding for international brands towards this market and largely adopted by successful upscale brands. Before he joins Fudan University, he received his PhD in marketing from ESSEC Paris where he is visiting professor of LVMH Chair and of its Asian campus in Singapore. Lu is author of â€Å"Elite China, Luxury Consumer Behavior in China† and co-author of â€Å"Luxury China, Market Opportunities and Potentials†. He can be reached at [emailprotected] edu. cn. References †¢ Michel Chevalier and Pierre Xiao Lu, Luxury China, Market Opportunities and Potentials, Wiley and sons, 2010 †¢ Jacques Gernet, Le Monde Chinois, Paris: Armand Colin, 1999 †¢ Alexandra Peers, What’s Still Recession-Proof, The Wall Street Journal, September 24, 2009 †¢ Pierre Xiao Lu, Elite China, Luxury Consumer Behavior in China, Wiley and Sons, 2008 †¢ China car sales top U. S. by Gilles Guillaume, Reuters, January 11, 2010 †¢Ã¢â‚¬ ¢ http://www. reuters. com/article/idUSTRE60A1BQ20100111 †¢ Mercedes-Benz says 2009 China sales up 77 percent, Reuters, January 11, 2010 †¢Ã¢â‚¬ ¢ http://www. reuters. com/article/idUSTRE60B0EY20100112 †¢ Pierre Bordieux, Distinction: A Social Critique of the Judgment of Taste, London: Routledge, 1984 †¢ Pierre Xiao Lu, Elite China, Luxury Consumer Behavior in China, Wiley and Sons, 2008 †¢ Michel Chevalier and Pierre Xiao Lu, Luxury China, Market Opportunities and Potentials, Wiley and sons, 2010 †¢ Pierre Xiao Lu and Benard Pras, Profiling Mass Affluent Luxury Goods Consumers in China: a Psychographic Approach, Thunderbird International Business Review, forthcoming.

My Personal Code of Ethics Essay -- Ethics in Public Relations

Preamble I, Rob Geis, commit myself to the code and values that I am about to describe. As a person I have vast life experiences that have affected who I am and what I believe in. As a Public Relations professional it seems that our industry is often under ridicule for being unethical and known as spin doctors. As an ethical student and person I consider these key values as guiding stones to my applied ethical choices. Family, friends, school and religion have all made me the person I am today and influence my ethical choices. When it comes to family I was raised to be respectful of my elders and those around me; however I was also taught to speak my mind when I did not agree. Growing up I met many people who were not allowed to say no to their parents or elders because it was disrespectful. I believe this trait helped me be more open with teachers and family overall. I was also raised to respect women, which is something you do not see often in American culture anymore. I was raised to open doors for women and let them have my seat. As a kid people do things because this is the way people are taught; once people grow up you realize showing people respect is the right thing to do so you continue to do so. Respect is important; however the most influential values I learned were kindness and the power of knowledge. As a kid, I was taught to work hard and have fun later; we were not allowed to leave the house to party or go out unless we had all our homework done. This meant learning to think critically and efficiently in order to do great work in a small amount of time. My parents dropped out of college so that they could give my sisters and I opportunities they didn't have, for this reason I have learned the value of har... ...st of my values I feel only a virtuous person would follow them because it would make them a better person. Works Cited Klein, JÃ ¼rgen, "Francis Bacon", The Stanford Encyclopedia of Philosophy (winter 2012 Edition), Edward N. Zalta (ed.), URL = . Locke, J. (199). Idea of power. An essay concerning human understanding (p. 358). Raleigh, N.C.: Alex Catalogue. Chilton, B., & Neusner, J. (2008). The Golden Rule: The Ethics of Reciprocity in World Religions. London: Continuum. Kraut, R. (2001, May 1). Aristotle's Ethics.Stanford University. Retrieved January 26, 2014, from http://plato.stanford.edu/entries/aristotle-ethics/#VirDefConInc Parsons, Patricia. "The Trouble with Rules." Ethics in public relations a guide to best practice. 2nd ed. London: Kogan Page, 2008. 36-37. Print.

Arabian Nights: Sinbad the Porter and Sinbad the Sailor Essay

Sinbad the Porter and Sinbad the Sailor Like the 1001 Nights the Sinbad story-cycle has a frame story, which goes as follows: in the days of Haroun al-Rashid, Caliph of Baghdad, a poor porter (one who carries goods for others in the market and throughout the city) pauses to rest on a bench outside the gate of a rich merchant’s house, where he complains to Allah about the injustice of a world which allows the rich to live in ease while he must toil and yet remain poor. The owner of the house hears, and sends for the porter, and it is found they are both named Sinbad. The rich Sinbad tells the poor Sinbad that he became wealthy, â€Å"by Fortune and Fate†, in the course of seven wondrous voyages, which he then proceeds to relate. A sailing port in the Arabian Sea. The First Voyage of Sinbad the Sailor After dissipating the wealth left to him by his father, Sinbad goes to sea to repair his fortune. He sets ashore on what appears to be an island, but this island proves to be a gigantic sleeping whale on which trees have taken root ever since the world was young. Awakened by a fire kindled by the sailors, the whale dives into the depths, the ship departs without Sinbad, and Sinbad is saved by the chance of a passing wooden trough sent by the grace of Allah. He is washed ashore on a densely wooded island. While exploring the deserted island he comes across one of the king’s grooms. When Sinbad helps save the King’s mare from being drowned by a sea horse—not a seahorse as we know it, but a supernatural horse that lives underwater—the groom brings Sinbad to the king. The king befriends Sinbad and so he rises in the king’s favour becoming a trusted courtier. One day, the very ship on which Sinbad set sail docks at the island, and he reclaims his goods (still in the ship’s hold). Sinbad gives the king his goods and in return the king gives him rich presents. Sinbad sells these presents for a great profit. Sinbad returns to Baghdad where he resumes a life of ease and pleasure. With the ending of the tale, Sinbad the sailor makes Sinbad the porter a gift of a hundred gold pieces, and bids him return the next day to hear more about his adventures. Sindbad the Sailor and the valley of the Diamonds. The Second Voyage of Sinbad the Sailor On the second day of Sinbad’s tale-telling—but the 549th night of Scheherazade’s, for she has been breaking her tale each morning in order to arouse the interest of the homicidal king, and make him spare her life for one more night—Sinbad the sailor tells how he grew restless of his life of leisure, and set to sea again, â€Å"possessed with the thought of traveling about the world of men and seeing their cities and islands.† Accidentally abandoned by his shipmates again, he finds himself stranded in an island which contains roc eggs. After attaching himself to a roc, he is transported to a valley of giant snakes which can swallow elephants, and a roc which preys upon them. The floor of the valley is carpeted with diamonds, and merchants harvest these by throwing huge chunks of meat into the valley which the birds then carry back to their nests, where the men drive them away and collect the diamonds stuck to the meat. The wily Sinbad straps one of the pieces of meat to his back and is carried back to the nest along with a large sack full of precious gems. Rescued from the nest by the merchants, he returns to Baghdad with a fortune in diamonds, seeing many marvels along the way. The Third Voyage of Sinbad the Sailor Restless for travel and adventure, Sinbad sets sail again from Basra. But by ill chance he and his companions are cast up on an island where they are captured by, â€Å"a huge creature in the likeness of a man, black of colour, †¦ with eyes like coals of fire and eye-teeth like boar’s tusks and a vast big gape like the mouth of a well. Moreover, he had long loose lips like camels’, hanging down upon his breast and ears like two Jarms falling over his shoulder-blades and the nails of his hands were like the claws of a lion.† This monster begins eating the crew, beginning with the Reis (captain), who is the fattest. (Burton notes that the giant â€Å"is distinctly Polyphemus†). Sinbad hatches a plan to blind the beast (again, obvious parallels with the story of Polyphemus in Homer’s Odyssey), with the two red-hot iron spits with which the monster has been kebabing and roasting the ship’s company. He and the remaining men escape on a raft they had constructed the day before. However due to the Giant’s mate most of the escaping men are hit by rocks and killed. After further adventures (including a gigantic python from which Sinbad escapes thanks to his quick wits), he returns to Baghdad, wealthier than ever. The Fourth Voyage of Sinbad the Sailor Sinbad and the giant roc. Impelled by restlessness Sinbad takes to the seas again, and, as usual, is shipwrecked. The naked savages amongst whom he finds himself feed his companions a herb which robs them of their reason (Burton theorises that this might be bhang), prior to fattening them for the table. Sinbad realises what is happening, and refuses to eat the madness-inducing plant. When the cannibals have lost interest in him, he escapes. A party of itinerant pepper-gatherers transports him to their own island, where their king befriends him and gives him a beautiful and wealthy wife. Too late Sinbad learns of a peculiar custom of the land: on the death of one marriage partner, the other is buried alive with his or her spouse, both in their finest clothes and most costly jewels. Sinbad’s wife falls ill and dies soon after, leaving Sinbad trapped in an underground cavern, a communal tomb, with a jug of water and seven pieces of bread. Just as these meagre supplies are almost exhausted, another coupleà ¢â‚¬â€the husband dead, the wife alive—are dropped into the cavern. Sinbad bludgeons the wife to death and takes her rations. Such episodes continue; soon he has a sizable store of bread and water, as well as the gold and gems from the corpses, but is still unable to escape, until one day a wild animal shows him a passage to the outside, high above the sea. From here a passing ship rescues him and carries him back to Baghdad, where he gives alms to the poor and resumes his life of pleasure. (Burton’s footnote comments: â€Å"This tale is evidently taken from the escape of Aristomenes the Messenian from the pit into which he had been thrown, a fox being his guide. The Arabs in an early day were eager students of Greek literature.†) Similarly, the first half of the voyage resembles the Circe episode in The Odyssey, with certain differences: while a plant robbed Sinbad’s men of their reason in the Arab tales, it was only Circe’s magic which â€Å"fattened† Odysseus’ men in The Odyssey. It is in an earlier episode, featuring the ‘Lotus Eaters’, that Odysseus’ men are fed a similar magical fruit which robs them of their senses. Sindbad’s fifth voyage The Fifth Voyage of Sinbad the Sailor â€Å"When I had been a while on shore after my fourth voyage; and when, in my comfort and pleasures and merry-makings and in my rejoicing over my large gains and profits, I had forgotten all I had endured of perils and sufferings, the carnal man was again seized with the longing to travel and to see foreign countries and islands.† Soon at sea once more, while passing a desert island Sinbad’s crew spots a gigantic egg that Sinbad recognizes as belonging to a roc. Out of curiosity the ship’s passengers disembark to view the egg, only to end up breaking it and having the chick inside as a meal. Sinbad immediately recognizes the folly of their behavior and orders all back aboard ship. However, the infuriated parent rocs soon catch up with the vessel and destroy it by dropping giant boulders they have carried in their talons.[8] Shipwrecked yet again, Sinbad is enslaved by the Old Man of the Sea, who rides on his shoulders with his legs twisted round Sinbad’s neck and will not let go, riding him both day and night until Sinbad would welcome death. (Burton’s footnote discusses possible origins for the old man—the orang-utan, the Greek triton—and favours the African custom of riding on slaves in this way.[9]) Sinbad during sixth voyage Eventually, Sinbad makes wine and tricks the Old Man into drinking some, then Sinbad kills him after he has fallen off and escapes. A ship carries him to the City of the Apes, a place whose inhabitants spend each night in boats off-shore, while their town is abandoned to man-eating apes. Yet through the apes Sinbad recoups his fortune, and so eventually finds a ship which takes him home once more to Baghdad. The Sixth Voyage of Sinbad the Sailor â€Å"My soul yearned for travel and traffic†. Sinbad is shipwrecked yet again, this time quite violently as his ship is dashed to pieces on tall cliffs. There is no food to be had anywhere, and Sinbad’s companions die of starvation until only he is left. He builds a raft and discovers a river running out of a cavern beneath the cliffs. The stream proves to be filled with precious stones and becomes apparent that the island’s streams flow with ambergris. He falls asleep as he journeys through the darkness and awakens in the city of the king of Serendib (Ceylon, Sri Lanka), â€Å"diamonds are in its rivers and pearls are in its valleys†. The king marvels at what Sinbad tells him of the great Haroun al-Rashid, and asks that he take a present back to Baghdad on his behalf, a cup carved from a single ruby, with other gifts including a bed made from the skin of the serpent that swallowed the elephant[10] (â€Å"and whoso sitteth upon it never sickeneth†), and â€Å"a hundred thousand miskals of Sindh lign-aloesa†, and a slave-girl â€Å"like a shining moon†. And so Sinbad returns to Baghdad, where the Caliph wonders greatly at the reports Sinbad gives of the land of Ceylon. The Seventh and Last Voyage of Sinbad the Sailor â€Å"The Caravan† from â€Å"Sinbad’s Seventh and Last Voyage.† The ever-restless Sinbad sets sail once more, with the usual result. Cast up on a desolate shore, he constructs a raft and floats down a nearby river to a great city. Here the chief of the merchants weds Sinbad to his daughter, names him his heir, and conveniently dies. The inhabitants of this city are transformed once a month into birds, and Sinbad has one of the bird-people carry him to the uppermost reaches of the sky, where he hears the angels glorifying God, â€Å"whereat I wondered and exclaimed, ‘Praised be God! Extolled be the perfection of God!'† But no sooner are the words out than there comes fire from heaven which all but consumes the bird-men. The bird-people are angry with Sinbad and set him down on a mountain-top, where he meets two youths who are the servants of God and who give him a golden staff; returning to the city, Sinbad learns from his wife that the bird-men are devils, although she and her father are not of their number. And so, at his wife’s suggestion, Sinbad sells all his possessions and returns with her to Baghdad, where at last he resolves to live quietly in the enjoyment of his wealth, and to seek no more adventures. Burton includes a variant of the seventh tale, in which Haroun al-Rashid asks Sinbad to carry a return gift to the king of Serendib. Sinbad replies, â€Å"By Allah the Omnipotent, O my lord, I have taken a loathing to wayfare, and when I hear the words ‘Voyage’ or ‘Travel,’ my limbs tremble†. He then tells the Caliph of his misfortunate voyages; Haroun agrees that with such a history â€Å"thou dost only right never even to talk of travel†. Nevertheless, a command of the Caliph is not to be gainsayed, and Sinbad sets forth on this, his uniquely diplomatic voyage. The king of Serendip is well pleased with the Caliph’s gifts (which include, inter alia, the food tray of King Solomon) and showers Sinbad with his favour. On the return voyage the usual catastrophe strikes: Sinbad is captured and sold into slavery. His master sets him to shooting elephants with a bow and arrow, which he does until the king of the elephants carries him off to the elephants’ graveyard. Sinbad’s master is so pleased with the huge quantities of ivory in the graveyard that he sets Sinbad free, and Sinbad returns to Baghdad, rich with ivory and gold. â€Å"Here I went in to the Caliph and, after saluting him and kissing hands, informed him of all that had befallen me; whereupon he rejoiced in my safety and thanked Almighty Allah; and he made my story be written in letters of gold. I then entered my house and met my family and brethren: and such is the end of the history that happened to me during my seven voyages. Praise be to Allah, the One, the Creator, the Maker of all things in Heaven and Earth!†. In some versions we return to the frame story, in which Sinbad the Porter may receive a final generous gift from Sinbad the Sailor. In other versions the story cycle ends here, and there is no further mention of Sinbad the Porter.

Computer Hardware Engineering - 1185 Words

Computer Hardware Engineering Computer hardware engineers research, develop, and test computer systems and components such as processors, circuit boards, memory devices, and many more (Bureau of Labor Statistics). They design new computer hardware, create blueprints of computer equipment to be built. Test the completed models of the computer hardware that they design. Update existing equipment so that it will work will new software. Oversee the manufacturing process for the computer hardware. Maintain knowledge of computer engineering trends and new technology(Bureau of Labor Statistics). In order to be a computer hardware engineer, you will need at least a bachelor’s degree in computer engineering. The full-time 9 month tuition fee†¦show more content†¦Nvidia is a company that build the leading computer components and processors for mobile devices. Nvidia has intern co-op programs that help you gain experience, you just need to submit a resume, and attend a Nvidia i nformation session or visit them at a career fair (NVIDIA). When I am in college I am going to apply for an internship at Nvidia to get some experience for what I am going to do for a living. After that, I can put that I worked as an intern for Nvidia on my resume for a full-time job. Some students participate in internships while in school to gain some practical experience (Bureau of Labor Statistics). Most employers prefer to hire computer engineers with at least 2 years of experience (Bureau of Labor Statistics). I am hoping to be an intern for Nvidia and work there for at least 2 years while in college. If not, I might look into working for AMD as an intern. There are some subjects to study in high school for engineers like: physics, chemistry, computer science, geometry, algebra II, calculus, English; if available, electronics (Science Buddies). I have already completed or am taking most of these subjects already. I just need to take physics and calculus soon. Most computer har dware engineers work full time. They work about 40 hours per week (Science Buddies). They only work on weekdays, so that means I will have someShow MoreRelatedEssay on Computer Hardware Engineering1442 Words   |  6 Pagespowerful. Computer hardware engineering is the designing, building, and testing of computer hardware and computer systems. Computer hardware engineers acquire a persistent and detail- oriented nature. Through their work, computer hardware engineers get a wide range of opportunity, but they are also loaded with seemingly endless work on their hands. Ultimately, computer hardware engineering provides a cause for innovative thinkers and creative designers, labeling it as a job worth pursuing. 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