7's in Service Marketing

About | Contact | Jobs | [pic] Search Lesson Store Buy Video Powerpoint Home [pic][pic] [pic][pic]Services selling and the Extended Marketing Mix (7Ps) What is returnss marketing? A operate is the execute of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service, and then decease the next day and have a poor experience. So often marketers talk about the nature of a service as: [pic][pic]Inseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a have it away theatre performance home to consume it (a DVD of the uniform performance would be a product, not a service). [pic] intangible asset - and cannot have a real, physical presence as does a product. For example, motor insurance may have a certificate, except the financial service itself cannot be touched i.e. it is intangible. Perishable - in that once it has occurred it cannot be repeated in exactly the identical way.

For example, once a 100 metres Olympic final has been run, at that place will be not other for 4 more years, and even then it will be staged in a different place with many different finalists. [pic] Variability- since the valet involvement of service provision means that no both services will be completely identical. For example, returning to the identical garage time and time again for a service on your car might see different levels of guest satisfaction, or speediness of work. Right of ownership - is not taken to the service, since you just experience it. For example, an engineer may service your air-conditioning, but you do not own the service, the engineer or his equipment. You cannot sell it on once it has been... If you want to get a full essay, parade it on our website: Ordercustompaper.com

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